Product Walkthrough Video

A guided tour of the Vimeo Interactive product, showing off its features and how to use it. This video helps viewers get familiar with the product, highlighting its capabilities in a simple and user-friendly way.

How-To Video

A quick, easy-to-follow tutorial from a larger video serious that breaks down Vimeo's Venues product. It’s all about giving viewers clear, actionable steps to help them learn something new, fast.

Webinar Style Video

A detailed, webinar style video that dives into key concepts and best practices for the Vimeo Interactive product. It’s designed to give viewers a deep understanding of a topic, while keeping things interactive and engaging.

Video centered learning

My Video Creation Process

As both an instructional designer and a video production expert, I am able to take each project from start to finish, ensuring high-quality results that align with the learning goals and visual standards. Here's the process I follow for all types of videos:

1. Audience Analysis and Needs Assessment
   I start by understanding the audience for the video. Whether it’s a corporate team, external clients, or individual learners, I tailor the content to meet their specific needs and expectations. This is achieved through discussions with stakeholders and SMEs (Subject Matter Experts) to ensure the content is relevant, clear, and impactful.

2. Collaboration with SMEs
   In meetings with SMEs, I gather insights into the subject matter and ensure accuracy in the content. This collaboration helps shape the video’s focus, ensuring that the messaging is both educational and aligned with the company or product’s values.

3. Outline and Script Creation
   After gathering all the necessary details, I create an outline and script. The outline gives the video structure, while the script helps keep the message clear and concise. I also incorporate learning concepts that are intentional and engaging. Once the script is ready, I get feedback and approval from stakeholders.

4. Pre-Production Planning
   Once the script is approved, I begin planning the production aspects. I schedule studio shoots and gather any necessary B-roll footage, either from marketing materials or by creating my own screen recordings in demo environments. This stage includes location planning, shot list creation, and assembling any props or assets needed.

5. Video Production
   During the production phase, I handle all aspects of filming. Whether it’s capturing a talking-head shot for a webinar, recording a screen for a how-to, or shooting a product demo, I handle setting up the scene and making sure everything looks and sounds just right.

6. Post-Production and Editing
   After capturing all the necessary footage, I move into post-production. I edit the footage to ensure that it flows smoothly and keeps the audience engaged. This includes cutting out unnecessary sections, adding text overlays, sound effects, transitions, and integrating B-roll. I also make sure to optimize the video for accessibility, ensuring captions or transcripts are available.

7. Stakeholder Review and Feedback
   Once the video is edited, I present the draft to stakeholders for review. I gather feedback, making any necessary changes to align with the initial learning objectives and stakeholder expectations. This iterative process ensures that the final product is polished and effective.

8. Publishing and Distribution
   After final approval, I publish the video to the appropriate channels. I also ensure the video is optimized for searchability and accessibility, and that it’s ready for the intended audience.

Throughout this entire process, I leverage my dual expertise as an instructional designer and video production specialist. This unique skill set allows me to produce high-quality, educational videos from start to finish, ensuring the final product not only meets the learning objectives but also provides an engaging visual experience for the audience.

Get in Touch

I'd love to hear from you! Reach out with questions or feedback about my learning content.